Baby
Noomie
Brand Consistency
Maintained Noomie's brand guidelines across all content, ensuring every visual felt cohesive, recognizable and true to the brand's playful look and feel.
Inside the Process / Photoshoot Production
Photoshoot production & styling.
Social Media Content & Styling
Content Strategy / Community
More than a pajama brand.
Relatable motherhood content consistently drove stronger engagement than product-only imagery. Noomie had become a community of moms who saw themselves in the content, so I balanced these posts with lifestyle imagery to create a cohesive, engaging grid.
Influencer Gifting
