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Parallel Designs
BrandingBrand & Creative DirectorSocial Media StrategistSocial Media Content Creation
Selected Work
Brands, campaigns & experiences
Selected creative projects
Brand identities, events & custom details
A Teddy Bear Welcome
Destination Details
Playful Celebrations
Personalized Occasions
About
Brand & Creative Designer with 10+ years of experience building thoughtful brands through creative direction, branding, marketing and visual storytelling. Passionate about creating cohesive brand experiences across product, digital and physical touchpoints, with a keen eye for detail and intentional design.
Personal life
Obsessed with the details—especially the ones no one else notices.
I'm a mom of two, and creativity follows me far beyond work. I style everyday tables, design my children's birthdays, plan family photoshoots, make photo albums and personalize the details of every trip.
I love the entire process: collecting references, building the mood board, making things by hand and watching the idea become real. Nothing makes me happier than turning a saved idea into a memory my family can keep.
Creativity isn't something I reserve for work. It's naturally how I make everyday life feel more personal.