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Parallel
Designs

Branding / Brandbook Guidelines

A flexible visual system.

Primary wordmark

TypographyJosefin Sans

ABCDEFGHIJKLM
NOPQRSTUVWXYZ

Core palette

#111111 #F4F1EB #D8D0C4

Product Design & Development

Round clear acrylic placemat developed for Parallel Designs — Round acrylic placemat

Square clear acrylic placemat developed for Parallel Designs — Square acrylic placemat

Clear acrylic coaster system developed for Parallel Designs — Acrylic coaster system

Collection of interchangeable insert designs created for Parallel Designs — Interchangeable inserts / pattern and collection design

Moodboards / Collections

Every collection begins with a feeling.

Birds in Bloom creative direction mood board — Birds in BloomPattern, tabletop and object direction

Lavender Study creative direction mood board — Lavender StudySoft color, florals and material cues

Mykonos Muse creative direction mood board — Mykonos MuseBlue-and-white summer story

Holiday Table creative direction mood board — Holiday TableSeasonal styling and decorative detail

Garden Table creative direction mood board — Garden TableBotanical pattern and collected objects

Love Notes creative direction mood board — Love NotesA playful Valentine visual world

Passover creative direction mood board — PassoverA neutral, modern ceremonial table

Autumn Table creative direction mood board — Autumn TableWarm color and seasonal abundance

Photoshoot / Styling in Process

Blue botanical Parallel Designs table styling — Table styling / blue botanical collection

Parallel Designs clear placemat styled on a table — Table styling / product detail

Veronica Benatar styling a Parallel Designs table during a photoshoot — Behind the scenes / styling a collection

Web Design

The table, reimagined.

Parallel Designs ecommerce collection page — Collection experience

Parallel Designs acrylic placemat product page — Product page

Parallel Designs custom placemat ordering experience — Custom ordering experience